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Pokerrito Gives 100% Back
community activation influencer marketing
On December 3rd, 2019, Pokerrito committed to donating 100% of their proceeds from their sales to Canucks Autism Network (CAN). This initiative spanned across all of their four locations in the Lower Mainland for one whole day.
Working together with Pokerrito to produce the communications plan and creative assets, we created a unique fundraising campaign that brought crowds to each location, new connections to the cause and Pokerrito, and raised a total of $13,558.58 for CAN!
event
( 🔑 duties )
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drafted the communications plan ( press release, social media posts )
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coordinated photography & creative assets
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facilitated direct outreach ( community contacts, food bloggers )
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prepared CAN activation at each Pokerrito location
“As a parent of a seven-year-old son with autism, it is important to my wife and I to spread the word about autism and the support that CAN provides to families like mine.”
- Jung Moon, Pokeritto Founder
$13,558.58 raised!
foodie
CREW 💚 :
( POKERRITO GIVES 100% BACK )
Communications : Harold Cecchetti, Lindsay Petrie, Sabrina Wong
Photos : Jeremy Jude Lee, Pokerrito, Sabrina Wong
Partnership & Fundraising : Ryan Yao, Anna da Cunha, Alex Lee, Jung Moon
Video : Pokerrito / Philip Seo
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