top of page
CAN Pro-Am
Hockey Tournament
The CAN Pro-Am is a professional amateur hockey tournament where NHL alumni and recreational hockey players come together for a 3-day weekend of hockey in support of Canucks Autism Network (CAN).
In 2020, I was primarily responsible for the tournament's photo and video production. It was an iconic year for Canucks Autism Network, hosting Canucks alumni legends Daniel Sedin, Henrik Sedin, and Todd Bertuzzi. Earning media coverage across digital, television and radio platforms ( Sportsnet 650, City TV, Canucks TV ), the 3-day tournament raised over $675,000 for CAN.
The year after, the CAN Pro-Am raised over $680,000. In addition to managing the photo production, I assumed the responsibility of the Graphic Designer -- ensuring a consistent look and feel for all digital and print media (advertisements, player memorabilia, programs, website, social media content, web design, and event signage). To date, this annual hockey fundraiser (including 2022 totals) has raised over $2.75 million for Canucks Autism Network.
( 🔑 duties )
-
conceptualized and designed sponsorship assets, programs, signage, displays, and website
-
produced photo & video creative for 3-day tournament
-
created the AV content for draft night and executed the live draft production
design
( graphic design : 2021 )
( tournament programs )
( sponsorship package )
( photo production : 2020 & 2021 )
photo
CREW 💚
2020 Photo :
Paper Crane Creative ( Desy Cheng, Marshall Lu & Kethy Wang ) and Megan Doherty
2021 Photo :
Paper Crane Creative ( Erik Andersen & Marshall Lu ), Peter Sun, and Megan Doherty
( video production )
video
( "CAN PRO-AM RECAP", 2021 )
CREW 💚 :
Director : Lindsay Petrie
Producer : Sabrina Wong
Video : Paper Crane Creative ( Andrew Moore & Kyle Hay )
bottom of page